Hawks Nursery, an upscale garden center, required an attention-grabbing banner campaign.
The copy and creative complimented each other to acheive a solid year-round presence.
These campaigns ran on the Milwaukee Journal Sentinal's Web site during 1998 and 1999.

Efficacy was average to above average, with the first ads performing the best.

Keep scrolling to see all three campaigns.

The first campaign ran during summer months and successfully used humor to grab attention.